Once upon a time, me.

Hi, I’m Ene. First and foremost, I’m a person.

Focused on creative marketing, I enjoy expanding the inner universe of brands. Branding, strategy, and writing are my main professional tools.

I like to describe my work as a high-end perfume: in its top notes, a clean and refreshing first impression. A unique feeling that blends into the heart with my vibrant energy, playful humor, irony, and a delicate sensitivity.

All wrapped in a lasting base note where effectiveness prevails, along with the echo of words that sometimes travel further than expected, yet remain gracefully with those lucky enough to come across them.

Yes, this is an example. Thank you for noticing.

Sometimes I also think I’m funny.

Where Ideas Are Born

Who Am I

If you ask me about my work, I will tell you about colors, music, the sky, the stars, and the endlessness of my mind.

I do not believe in good or bad ideas, but in lights and shadows that need to be shaped.

Stars shine brighter when everything around them is dark.

I have degrees, courses, and over five years of professional experience.

But that is not what makes my story memorable.

What makes me linger in someone’s memory is the warmth of my words, the logic behind my strategic decisions, and the balance between seriousness, poetry, and humor.

All of that is reflected in my campaigns and projects, as well as in a few side quests hidden throughout this portfolio.

How I Work

My way of working does not follow fixed formulas. It is built on the ability to analyze each context and shape the process according to what the project needs.

Every brand requires its own reading, so I adapt the working structure based on its goals, its current stage, and the environment in which the campaign unfolds.

I work through a dynamic process: ideas are developed, tested, and continuously adjusted, then analyzed and redefined to stay relevant without losing coherence. This allows new trends to be integrated while maintaining a balance between structure and flexibility.

Strategy is a system of interconnected decisions, not a collection of isolated pieces. Every choice responds to an intention and belongs to a broader whole, where content, tone, and identity are built with coherence and attention to detail.